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Launch Clinic

Why Asking Sales What They Need from Marketing is a Bad Idea (Fri, 03 Feb 2012)
A cardinal sin of a marketer is to ask the sales team what they need to be competitive. The response to that question elicits a range of requests, often unrelated to the realities of the market. Recently, two independent reports confirmed for me a trend I’ve been seeing for years: that sellers have far less [...]
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  • About
  • Experience
  • Consulting
  • Business Development
  • Branding
  • Marketing Communications
  • Blog
  • Contact

Blog

  • 09/19/2009 - Tech Entrepreneurship Key to B.C.'s Future
  • 07/24/2009 - Market Research Can't Tell You the Future!
  • 06/26/2009 - SWOT: A User Guide
  • 05/04/2009 - Convertible Debt Financing
  • 04/04/2009 - Some Homework on Positioning Statements
  • 03/12/2009 - Building a Clean Tech Cluster in B.C.
  • 01/11/2009 - Venture Capital Financing 101
  • 12/01/2008 - We're in Interesting Times to be Sure!
  • 11/07/2008 - Agency Marketing
  • 10/14/2008 - Motivating the Channel
  • 09/06/2008 - 30 Seconds of Glory
  • 08/26/2008 - Where's the Beef?
  • 07/28/2008 - Customer Centricity
  • 07/21/2008 - Benefits Matter
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