Launch Clinic

Repeatable Product Launch Process Execute Phase (Thu, 04 Mar 2010)
This is the final of four posts providing an overview of the Repeatable Product Launch Process which is delivered in the Product Launch Essentials seminar. So far I’ve covered the Organize Phase, Evaluate Phase and the Prepare Phase. In this post I’m going to share with you the Execute Phase which is about building the product launch plan and measuring the effectiveness of the product launch.
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