My Jimdo-Page

Fri

24

Jul

2009

Market Research Can't Tell You the Future!

I've always been extremely adamant about the critical importance of strong market and customer research to validate a product or a company.  I still am for the most part as it still continues to be one of the predominant weaknesses in the business plans I read or the pitches I hear.  But this video by world renowned futurist Patrick Dixon got me thinking about a slightly different slant on this discussion.  Click through for the video.  Enjoy.

 

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